Judging Criteria and Scoring

Element

Objective

Scoring Weight

A.- Project Plan Technical Review

65%

1. Innovation

Creativity and Originality

15%

2.- Market Feasibility

Response to Clear Market Needs

15%

3.- Management Feasibility

Human and Technical Resources

15%

4.- Financial Feasibility

Start up and Sustainability

15%

5.- Overall Business Plan Presentation

Technical / Presentation Professionalism

5%

B.- Promotion tools and Prototype

35%

1.- Graphical presentation OR video

10%

2.- Facebook group/page or Blog

10%

3.- Prototype

15%

Total Percent

100%

0 = Does not meet the criteria at all or attempt to – Unacceptable.

1 = Meets some criteria but unacceptable – Very poor.

2 = Meets the criteria minimally – Poor.

3 = Meets the criteria but does not exceed it – Adequate.

4 = Meets criteria and substantially exceeds it – Good.

5 = Meets criteria and demonstrates highest excellence and superiority – Excellent.

1.- Innovation

• The product/service responds to the challenge proposed

• Demonstrates improvement in the Business process

• The business idea demonstrates improvements by introducing something new/different

Subtotal Innovation – Maximum points = 15

2.- Market Feasibility

• Demonstrates the market for the company’s product/service

• Understands the market and identifies the customers

• States that the product/service will be competitive to achieve a leadership position in its market

Subtotal Market Feasibility – Maximum points = 15

3.- Management Feasibility

• Integrates the resources with its development strategies

• Clearly defines the organizational structure

• Combines technology with the production process

Subtotal Management Feasibility – Maximum points = 15

4.- Financial Feasibility

• States its funding strategy

• Justifies the return of investment

• Analyzes its cost structure/financial and investment forecast

Subtotal Financial Feasibility – Maximum points = 15

5.- Overall Business Presentation

• Visual materials to present the project (video, photos, graphs, website, etc.)

• Presents all requirements in a clear and complete form

Subtotal Overall Business Presentation – Maximum points = 55

Description

1. Promotional Video

• How effectively does the promotional video present the product / service benefits responding to the challenge proposed?

• How well does the promotional video incorporate the corporate image of the business?

Subtotal– Promotion Maximum points = 10

2. Website or online presence

• How effective does the website inform about the product/service?

• How creatively does the website outreach the target audience?

Subtotal Website or online presence  = 10

3. Prototype

• The prototype demonstrates the product/services features/characteristics and responds to the challenge proposed

• How well does the Team present a credible and / or functioning prototype?

• How well does the prototype demonstrate innovative design / functionality?

Subtotal Prototype – Maximum points = 15

Element

Objective

Scoring weights

Team Presentation

1.- Business Project

Feasibility/ Overall Quality

25%

2.- Presentation

Professionalism / Teamwork

15%

3.- Promotional video

Originality / Creativity

10%

4.- Prototype

Functional / Realistic

15%

5.- Elevator Speech

Compelling / “Short and Sweet”

5%

Total Percent

100%

0 = Does not meet the criteria at all or attempt to – Unacceptable.

1 = Meets some criteria but unacceptable – Very poor.

2 = Meets the criteria minimally – Poor.

3 = Meets the criteria but does not exceed it – Adequate.

4 = Meets criteria and substantially exceeds it – Good.

5 = Meets criteria and demonstrates highest excellence and superiority – Excellent.

1.- Business Project ‐ Maximum points = 25, i.e. 5 points each

How feasible is the business idea in real market conditions?

How well does the overall business plan present the idea and its elements?

How well does the idea respond to the challenge?

How clear is the scalability strategy?

How well is the risk management/mitigation explained?

2.- Presentation– Maximum points = 15, i.e. 5 points each

How effectively and compellingly does the team present the project?

How well does the presentation demonstrate personal teamwork and cooperation?

How clear is the verbal presentation of the business idea and activities?

3.- Promotional video – Maximum points = 10, i.e. 5 points each

How effective does the promotional video sell the product / service

How well does the promotional video present an image of quality for the business

4.- Prototype – Maximum points = 15, i.e. 5 points each

The prototype demonstrates the product/services features/characteristics.

How well does the Team present a credible and / or functioning prototype?

How well does the prototype demonstrate innovative design / functionality?

Overall Prototype evaluation

5.- Elevator Speech – Maximum points = 5 points total

How well does the Elevator Speech summarizes the business idea

Demonstrates efficiency in its financial structure and forecast

Demonstrates an investment opportunity for the industry to support the development of the solution, project, or idea

Explains well the Return of Investment opportunity