GG

Platform that digitizes and formalizes independent work in LATAM.
🇵🇪 Peru

Start-Up Challenge
Category: Digital Transformation, Connectivity, and Emerging Technologies

Contact:

  • sofya@soy-gg.com

Team:

  • Sandra Morales Benavides
  • Sofya Tokhomirova
  • Irma Rivas Zamora

GG is a mobile-first digital platform that connects independent workers—such as technicians, stylists, tour guides, and other professionals—with clients seeking reliable, nearby services in real time. In Latin America, over 50% of workers operate informally, lacking access to digital channels, secure payments, and verifiable reputations.
GG addresses this challenge by digitizing informal work with geolocation, profiles featuring traceable reputations, integrated payments, and benefits like training, insurance, and advisory services. Our model combines technology, financial inclusion, and economic empowerment.
We have already validated the solution in Peru with over 150 connected workers and USD 20,000 in processed transactions. We aim to scale to Colombia and El Salvador, impacting thousands of workers excluded from the formal system.
With GG, we formalize independent work, improve incomes, and build safer, more connected communities.