CeluNova (antes conocido como Celal-Mex)

Biodegradable diaper fillers made from pineapple-derived materials.
🇲🇽 Mexico

Start-Up Challenge
Category: Innovation and Development

Contact:

  • adolfo@celunova.com.mx

Team:

  • Adolfo Martin Vidal Ruiz
  • Eduardo Mendez Loranca
  • Jose Manuel Contreras Sanchez
  • Diego Elizondo Garza

CeluNova offers the world’s first biodegradable diaper filler made from pineapple waste—delivering superior absorbency, faster biodegradation, and zero deforestation. We upcycle pineapple leaves into high-performance cellulose that absorbs 30% more liquid and biodegrades in just 2 years, replacing tree-based pulp traditionally used in diapers. Our filler is naturally lignin-free, lighter, and produced using up to 3x fewer chemicals compared to conventional methods, making it a greener alternative without sacrificing performance.