II - Categories

Note: Deadlines, deliverables, and terms of participation may vary for each of the awards. For this reason, we recommend that participants read carefully and separately the requirements for each category. Projects and enterprises will be evaluated according to the award category, for which they have registered to compete. For references, please visit the Evaluation Criteria section.

 1. Eco-Challenge

Eco RetoYABT and PepsiCo are committed to take action by identifying key issues to move forward with a strategic plan for sustainable development in the Western Hemisphere.  In doing so, YABT and PepsiCo work together to identify, recognize and award innovative, sustainable and viable business solutions to reduce the industry’s impact on the environment.  


In the tenth edition of Eco-Challenge, teams are asked to develop viable, scalable and ready-for-investment solutions to the following challenges:

1) Nutrition

Reto NutriciónSolutions that increase access to information of nutritive and adequate food and beverages at an affordable price. These new products will provide a healthy nutrition to low income populations, especially in rural areas.

  • Development of food and beverage options with high nutrition level and low cost based on locally grown products.
  • Development of innovative models of distribution and education that improve the nutrition level of the population living at the base of the pyramid as well as of underserved communities.

2) Environment

Reto AmbienteSolutions that respond to the fact that a relationship between food and people implies the protection of the environment as well as the development of sustainable ways to produce and consume goods.

  • Development of innovative solutions for the use and management of water in agriculture.
  • Development of a massive and scalable solution that supports recycling, reuse and recollection of Polyethylene terephthalate (PET) and Biaxially Oriented Polypropylene(BOPP) containers.
  • Development of an innovative solution that supports the use and reuse of bio products from fruits and vegetables, especially oranges, mangos, coconuts and potatoes.

3) Women

Reto MujeresSolutions to reduce gender inequality. Especially supporting access to the labor market of women, responding to the United Nations Sustainable Development Goals.

  • Development of innovative programs that support women economic and social empowerment, especially access to the labor market.

Participants in the Eco-Challenge category will not develop a business plan, instead they must develop a project plan template provided by YABT and PepsiCo, which is publicly available on the website. 

 

2. Startup Challenge

Startup ChallengeEconomists and experts recognize that Startups diversify and strengthen the economy in the Western Hemisphere. The Startup Challenge seeks to develop innovative solutions proposed by young entrepreneurs that, through economic models at product and service level, have a positive impact on the implementation of the Sustainable Development Goals.

The Startup Challenge promotes and encourages the consolidation of fast-growing enterprises in the financial, commercial, agricultural, health, manufacture, education and energy sectors among others. Startup Challenge recognizes the importance of developing innovative enterprises that can later be scaled up and replicated. For this reason, the Startup Challenge will emphasize the commercialization of intellectual entrepreneurial assets and the protection of intellectual property rights.

The category stimulates and recognizes young entrepreneurs that in an innovative, scalable and sustainable way develop disruptive business models that accesses new markets and generates new technologies, promoting economic empowerment, reducing inequalities and directly supporting the implementation of the Sustainable Development Goals.

The projects developed must promote the generation of more and better jobs, an empowered entrepreneurial ecosystem, a better standard of living and the reduction of social and economic inequalities.