Judges will evaluate Competition Materials based on scoring elements (“Scoring Elements”) that identify critical components of a successful business model. Each Scoring Element has individual criteria (“Scoring Criteria”). Judges will assign points to each Scoring Criteria according to the following:
| 0 | = Does not meet the criteria at all or attempt to – Unacceptable. |
| 1 | = Meets some criteria but unacceptable – Very poor. |
| 2 | = Meets the criteria minimally – Poor. |
| 3 | = Meets the criteria but does not exceed it – Adequate. |
| 4 | = Meets criteria and substantially exceeds it – Good. |
| 5 | = Meets criteria and demonstrates highest excellence and superiority – Excellent. |
Judges will evaluate Competition Materials during the Semi-Finals according to the following Scoring Elements and Scoring Criteria.
| Scoring Element | Scoring Criteria | Weight |
| A) Business Plan | 80% | |
| Innovation and Category Relevance |
|
25% |
| Market feasibility |
|
25% |
| Management Feasibility |
|
15% |
| Financial Feasibility |
|
15% |
| B) Business Pitch Video | 10% | |
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| C) Online Presence | 10% | |
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| Total | 100% | |
Judges will evaluate Teams and Competition Materials during the Finals according to the following Scoring Elements and Scoring Criteria.
| Scoring Element | Scoring Criteria | Weight |
| A) Business Viability | 65% | |
| Business Plan |
|
25% |
| Presentation |
|
25% |
| Online Presence |
|
15% |
| B) Financial and Investment Strategy | 20% | |
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| C) Transformation and scale | 15% | |
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| Total | 100% | |